How To Write A Good Crisis Holding Statement. At kith, we firmly believe that speed is the critical component that separates a good crisis response from a great response. A reactive statement means you get your statement ready but hold off on publishing it anywhere unless you receive specific enquiries on the crisis or incident.
Government of Malta 🇲🇹 on Twitter "📝PRESS RELEASE MaltaGov Malta from twitter.com
Outline a list of all stakeholders you'd want to keep informed about the crisis. Here's an example of a crisis press release issued by an industry association. It's not uncommon for the overall health of an industry to be threatened by a few bad actors.
Include Individuals From All Company Disciplines And Regions To Properly Assess Your Vulnerabilities.
One of the key lessons she learned was the importance of establishing in advance a crisis committee to take. Best practices for writing holding statements. As explained above, a holding statement in the form of an official document that is released before the main statement for the briefing procedure.
A Reactive Response Can Be Used If It Is Likely That The Story Won’t Reach The Media.
Do not gloss over or ignore any of these points. When writing the plan, it's important to know who the plan is designed for. The only way to ensure your public relations team can act with both speed and credibility is to prepare a holding statement in advance, with blanks to fill in the details of the incident.
Make Sure To Plan For Social Media, And Draft Holding Statements.
If your communications team isn’t careful, the desire to show that you are in control of the. Given that a holding statement is. Start by explaining how this particular process should work.
Holding Statement Vs Reactive Statement.
Outline a list of all stakeholders you'd want to keep informed about the crisis. If the applicant doesn’t have a name, he or she can call the grant funding agency and ask. But if not, or if you overlooked anything relevant to the crisis at hand, do some quick planning at the beginning of the crisis.
Define And Isolate The Actual Problem No One Expects A Disaster, So When It Strikes It’s Very Easy To Become.
Your media holding statement should answer the basic questions of what happened, who was involved, when it happened, where it happened and why it happened. At a recent meeting with a media training client we discussed crisis planning, and particularly the benefits of having a robust crisis communications strategy, with sample holding statements written and ready to go. We recommend having a few generic holding statements (you can use ours below) on hand for any given situation.
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